Event Overview

About ROC

For more than 15 years, HSMAI’s Revenue Optimization Conference (ROC) has been the place where hotel revenue leaders in USA, Europe and APAC unite for education, collaboration, and innovation. Every year this conference delivers the most compelling and comprehensive revenue-management event for the industry, with key stakeholders coming together to address the most critical trends affecting their region and revenue management in hotels today. With powerful educational and networking opportunities, ROC is the can’t-miss conference of the year for learning and engagement. It’s where senior leaders in hotel revenue management connect and engage in meaningful, thought-provoking conversations about the most important strategic issues facing the business.

ROC 2018 will help you anticipate and respond to headwinds — and identify new opportunities — by aligning your sales, marketing, and revenue-management efforts, adapting to the ever-changing landscape of hospitality technology, driving profit throughout the customer journey, and serving as the voice of revenue leadership in your organization.

Grab revenue by the horns today to stay ahead of the competition and take your revenue strategy into the future.


Co-located with HITEC Dubai, which debuted in November of 2017, this inaugural event is anticipated to attract 150 hotel revenue management, sales, marketing & distribution executives from the Middle East region.

Why attend ROC Conference?
  • The first ever strategic Revenue Optimisation event in Middle East delivering insights on how you can drive the next phase of your hotel’s growth

  • A perfect opportunity to check your current strategy – Is it aligned with the changing market environments?

  • Learn about the upside of a solid Sales, Marketing & Revenue Management Relationship

  • Hear about the latest Tools to help you implement your strategies

  • Benchmark the performance of your Team with that of your competitors and the region

  • Engage with Middle East Leaders from General Managers, Asset Management, Sales, Marketing and Revenue Management